“Pro”-biotics in yogurt? Or is it all a “con”?
Here is an interesting blog post about the health claims of food companies, in particular those with products like yogourt claiming to have “probiotic” properties. In light of the increasing notoriety of probiotics, it’s not surprising that companies are trying to capitalize on the public’s buying trends, even if their claims may be misleading or fallacious.
This is why I’m such a big proponent of empirical testing as opposed to anecdotal or “traditional” evidence for product efficacy.